Tru Beauty Salon Services Inc. in Mcnamara industrial NW Edmonton

Services/Products

Hair Care

Hair Styling

Tru Beauty Salon Services Inc.

$30

Unverified Business

Hair Extensions

Tru Beauty Salon Services Inc.

$25

Unverified Business

Hair Straightening

Tru Beauty Salon Services Inc.

$25

Unverified Business

Color Correction

Tru Beauty Salon Services Inc.

$65

Unverified Business

Haircut and Trim

Tru Beauty Salon Services Inc.

$100

Unverified Business

Blowout Styling

Tru Beauty Salon Services Inc.

$100

Unverified Business

Updos and Special Occasion Styles

Tru Beauty Salon Services Inc.

$100

Unverified Business

Hair Texture Treatments

Tru Beauty Salon Services Inc.

$100

Unverified Business

Eyebrow Shaping

Tru Beauty Salon Services Inc.

$100

Unverified Business

Lash Extensions

Tru Beauty Salon Services Inc.

$100

Unverified Business

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Reviews (28)

Dealing with many beauty suppliers across Canada for the last 30 years, I have come to appreciate great customer service and honesty,I feel that Tru beauty Is exactly that, They have a great arrangement and stock list of natural and clean brands especially several Canadian ones. A special thanks to the Edmonton Showroom and Jade for always greeting us with a smile and amazing service.

11 months ago

Aralyn Popatia

Google Review

(5)

Always have exceptional service with Roshan and his team at Tru Beauty. They truly care about their salons who order from them. Thank you guys for everything!

1 year ago

Amber DiGiuseppe

Google Review

(5)

I can't express how thankful I am to have found tru beauty.

As a hairstylist who wants to stay in the industry for a long time, I think it's really important to use high-quality products that are as nontoxic as possible. For clients they only deal with the chemicals that we do once every few months in most cases for a few hours, but we deal with them all day. I love that tru beauty is owned by people who care about our health and who are also also Stylists so they know what products are going to work and work well while still being good for us and good for the environment.

In addition, the owners and staff at tru beauty in Edmonton are unbelievable. They are so knowledgable, so kind, and so generous. I like to be conscious not just about my health but also about who I'm giving my money to and who I'm supporting and these guys are the kind of people I feel honoured to be supporting.

Best beauty retailers hands down. If you haven't tried them out you definitely should.

2 years ago

Carole Sarr

Google Review

(5)

Yesterday my sister and I had the pleasure of going to this store for the first time. Jade went above and beyond to explain all of the products to us as we were unfamiliar with all of them. She also did a demo on a flat iron/curling iron combo which my sister ended up buying.
She is definitely a fantastic employee as her interactions with us was so friendly and helpful it made me want to write this review.
The Loma product’s are so amazing, just tried this morning! I’ll definitely be back to try out other products ❤️ Thanks Jade

3 years ago

The Urban Barber

Google Review

(5)

Roshan and his team are very efficient, professional and knowledgeable.
There is nothing I appreciate more than partnering with companies that understand our industry.
I would highly recommend Tru Beauty to industry professionals. Excellent brands that allow easy sell through.
Keep up the great work gang!

4 years ago

‹ ›

William Halabi

Google Review

(5)

11 months ago

Aralyn Popatia

Google Review

(5)

Always have exceptional service with Roshan and his team at Tru Beauty. They truly care about their salons who order from them. Thank you guys for everything!

1 year ago

Amber DiGiuseppe

Google Review

(5)

2 years ago

Carole Sarr

Google Review

(5)

3 years ago

The Urban Barber

Google Review

(5)

4 years ago

‹ ›

Frequently asked questions

Have something to know? Check here if you have any questions about us.

What services does Tru Beauty Salon Services Inc. offer and why choose them?

Tru Beauty Salon Services Inc. offers haircuts, color, styling, and related treatments delivered by experienced stylists. Clients appreciate the combination of technical skill, personal attention, and a modern approach to trends. Reviews highlight a welcoming Edmonton atmosphere, a dedicated team, and a focus on tailoring services to each client’s needs. The salon is praised for consistency, reliable results, and a commitment to customer satisfaction, making it a trusted choice for both routine upkeep and bold new looks.

Are the products used at Tru Beauty safe and professional?

Tru Beauty utilizes high-quality, professional-grade products that align with non-toxic philosophies favored by many clients and industry professionals. Reviews document care for health and the environment, noting brands that minimize harsh chemicals without compromising performance. The selection includes Canadian and natural options, chosen by stylists who understand product interactions and client sensitivities. This thoughtful approach helps ensure effective results while supporting healthier salon experiences for both guests and professionals who rely on dependable, safer formulations.

How does Tru Beauty support industry professionals?

Industry professionals report strong partnerships with Tru Beauty, citing efficient collaboration and access to respected brands. Roshan and the team are described as knowledgeable and responsive, facilitating product sourcing and education. Reviews note easy sell-through and reliable stock, helping salons maintain consistent offerings. The company is recognized for understanding real-world salon needs, delivering ongoing support, timely updates, and friendly service that helps partners grow their businesses while keeping client experiences positive.

What sets the staff apart?

Staff at Tru Beauty are frequently described as approachable, knowledgeable, and attentive. Jade is highlighted for product demos and clear explanations, while Roshan and the team are praised for professional guidance and reliable service. Reviews emphasize a courteous, welcoming atmosphere, with staff taking time to answer questions and tailor recommendations. The combination of industry expertise, genuine care for clients, and a focus on practical solutions distinguishes the salon as a trusted resource for both daily care and specialty requests.

Where is Tru Beauty located and how accessible is it?

Tru Beauty Salon Services Inc. operates from 10604 170 St NW, Edmonton, AB, with proximity to Stony Plain while serving a broad client base. The Edmonton showroom is frequently mentioned in reviews as a convenient hub for product discovery and professional consultations. The staff provide attentive guidance, ensuring visits feel efficient and productive. Clients also note a welcoming atmosphere, easy parking, and a modern setup designed to support both quick services and more extensive styling sessions.

Do customers have positive experiences with product demos?

Product demonstrations conducted by Jade are repeatedly highlighted as informative and engaging. Reviews describe hands-on experiences, practical tips, and clear demonstrations that translate product features into real results. Visitors often leave with a better understanding of tool usage and better buying decisions. The helpful, friendly approach during demonstrations contributes to high satisfaction, encouraging repeat visits and word-of-mouth recommendations within Edmonton’s professional and consumer communities.

How does Tru Beauty support salons in Canada?

Tru Beauty positions itself as a reliable partner for salons across Canada by delivering a curated mix of trusted brands, timely stock, and ongoing education. Reviews highlight easy sourcing, consistent supply, and responsive service that aligns with daily salon workflows. The approach emphasizes partnerships that respect professional schedules, market demands, and the importance of environmentally conscious options, ensuring Canadian clients access dependable products and expert guidance when expanding or updating their service menus.

Are there sustainable and ethical practices at Tru Beauty?

Environmental responsibility is reflected in product choices and company philosophy, with a focus on non-toxic formulations and brands that minimize ecological impact. Reviews point toward a conscientious approach to health, safety, and sustainability, including awareness of ingredient transparency and ethical sourcing. The staff’s emphasis on responsible recommendations, combined with partnerships with Canadian and natural-brand suppliers, supports salons seeking to align their retail and service offerings with responsible, long-term practices for staff and clients alike.

What brands and inventory quality can be expected?

Tru Beauty is known for a solid stock of natural and clean brands, with a notable emphasis on Canadian options. Reviews cite a well-curated range that supports diverse client needs, from everyday care to premium treatments. The assortment allows professionals to source reliable products across categories, backed by knowledgeable staff. Regular updates and showroom availability help ensure that the inventory stays current with industry trends, while maintaining consistent quality and safety standards for all purchases.

What should first-time visitors expect when visiting Tru Beauty?

First-time visitors can anticipate a welcoming Edmonton experience highlighted by helpful staff, clear guidance, and professional service. Reviews describe smiling greetings, informative demonstrations, and a focus on matching services to individual goals. The atmosphere emphasizes efficiency without sacrificing care, with knowledgeable consultants offering practical recommendations and a transparent view of product options. Visitors often leave with confidence, knowing their needs were heard and supported by a team committed to delivering consistent, high-quality results.